What are some effective strategies for increasing engagement with email leads?

To increase engagement, start with a compelling subject line and a strong call-to-action (CTA). Personalizing your emails based on customer behavior, such as past purchases or website activity, helps maintain relevance. Offering lead magnets like free guides or discounts in exchange for their email addresses also encourages engagement. Regular A/B testing of subject lines, CTAs, and email content can also help fine-tune your campaigns for better results.