What challenges do marketers face when generating leads through email marketing?

Marketers often struggle with low-quality or unresponsive email lists. Many subscribers may not be as engaged as expected, leading to low conversion rates. Additionally, generating leads requires clear calls-to-action (CTAs) and compelling content, and any misalignment between the email’s message and the audience’s expectations can result in poor lead generation. Overcoming list fatigue, maintaining personalization, and optimizing CTAs are key hurdles in this process.